marketing
The shoulder weeks are where the money is hiding.design partner
Peak season sells itself. June and September are the ones that decide your year, and they are the ones nobody has time to work on.
Marketing advice for outfitters is mostly written by people who have never run a season
You do not need a funnel. You need the twelve shoulder-season days that are empty to not be empty, and you need that to happen without you learning a new discipline in the middle of your busiest month.
We think the operation is the unfair advantage here: we already know which weeks are soft, which clients came back, and which trips earn. That should drive the work.
what we are building
The shape of it
Working the list you already have
The people who came before are the cheapest bookings you will ever get, and most operations never contact them again.
Filling specific soft weeks
Not "more bookings" in the abstract. The week of September 14th, which is currently at three of eight.
Driven by your own numbers
Which trips earn, which clients return, where the season is soft. The operation knows; the marketing should use it.
In your voice, not a marketing voice
Your clients can tell the difference immediately, and so can the community. Nothing that reads like it came from a template.
the platform underneath
Operations running on Brindlechute today
The service is new. The operations behind it are not.
Build this with us
We are working with a small group of operators to get this right before we offer it broadly. If your shoulder season is the thing keeping you up, we would like to talk.